| Course ID: | MARK 7100. 3 hours. |
| Course Title: | Introductory Statistical Methods for Marketing Research |
Course
Description: | Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, and chi-square tests to address market research problems. |
| Oasis Title: | Intro Stat MR |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, chi-square tests to address market research problems. |
| Topical Outline: | Probability
Distributions
Statistical inference
Hypothesis testing
Analysis of Variance
Regression
Chi-Square tests |