| Course ID: | MARK 7150. 1.5-3 hours. Repeatable for maximum 3 hours credit. |
| Course Title: | Marketing Research Planning, Management, and Communication |
Course
Description: | The function of marketing research in organizations. Examination of the marketing research process. |
| Oasis Title: | MR Plan Mgmt and Comm |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | S/U (Satisfactory/Unsatisfactory) |
|
| Course Objectives: | The objectives of this course (which is meant for graduate
students of the MMR program) are for students to learn from
practicing executives about the latest techniques and issues in
the Market Research world. Both users of Market Research from
Client Firms as well as providers of Market Research from
Supplier Firms will participate in this seminar course.
Presenters are chosen based on current happenings in the Market
Research world as well as gaps in the curriculum. Students will
write short essays based on some intriguing presentations.
Student competencies will be evaluated by the instructor of the
course (who coordinates the seminar series) by using students'
in-class participation and essays. |
| Topical Outline: | Emerging Areas in MR Techniques
Practical Issues in MR
Trends in MR Discipline
MR Project Management
Communication of Results
Market Researcher as Trusted Advisor |