| Course ID: | MARK 7250. 1.5-3 hours. 1.5-3 hours lab per week. |
| Course Title: | Marketing Research Project I |
Course
Description: | Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. |
| Oasis Title: | MR Project I |
| Nontraditional Format: | This course will meet the second half of fall semester. |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | S/U (Satisfactory/Unsatisfactory) |
|
| Course Objectives: | Students design and complete research projects or management
audits in the area of marketing management under the supervision
of a faculty member. Special assignments in simulations and
business games may also be undertaken. The course prepares the
students to identify and define the problem, design and the
scope of the research, execute, analyze and report the results. |
| Topical Outline: | Identify research problem
Design research project
Analysis plan
Project report writing
Presentation |