| Course ID: | MARK 7350. 1.5-3 hours. 1.5-3 hours lab per week. |
| Course Title: | Marketing Research Project II |
Course
Description: | A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. |
| Oasis Title: | MR Project II |
| Nontraditional Format: | This course will meet the first half of spring semester. |
| Prerequisite: | MARK 7250 |
Semester Course
Offered: | Offered every year. |
| Grading System: | S/U (Satisfactory/Unsatisfactory) |
|
| Course Objectives: | A continuation of Marketing Research Project I. Students design
and complete research projects or management audits in the area
of marketing management under the supervision of a faculty
member. Special assignments in simulations and business games
may also be undertaken. The course prepares students to identify
and define the problem, design and the scope of the research,
execute, analyze and report the results. |
| Topical Outline: | Identify research problem
Design research project
Analysis plan
Project report writing
Presentation |