| Course ID: | MARK 7400. 1.5-3 hours. |
| Course Title: | Analytics Tools for Marketing Intelligence |
Course
Description: | Designed for marketing research professionals, the course provides
a hands-on overview of marketing research technology tools that
are essential for research professionals. These tools include do-
it-yourself (DIY) survey platforms, data management platforms,
data analysis software, team work management, and data
visualization. |
| Oasis Title: | Analytics Tools Market Intel |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered summer semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Students successfully completing this course should be able:
• To understand the key technologies involved in marketing
research
• To learn the vocabulary of marketing research IT
• To understand how IT tools complement each other in applied
research
• To develop programming, analytical, and data visualization
skills |
| Topical Outline: | • Team work dynamics and technology
• DIY survey (Qualtrics and AYTM)
• Data management (SQL and Excel)
• Data analysis (SPSS and R)
• Data visualization (PowerPoint and Tableau) |