| Course ID: | MARK 7520. 1.5-3 hours. |
| Course Title: | Marketing Management |
Course
Description: | Designed for marketing research professionals, the course
provides an overview of marketing management, including
segmentation, targeting, and positioning; illustrates how
customer insights inform key marketing decisions, including
product development, advertising, and pricing; and introduces
key vocabulary and metrics used in industry. |
| Oasis Title: | Marketing Management |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | • To understand the key areas involved in marketing management
• To learn the vocabulary of marketing and common marketing metrics
• To understand the importance of segmentation, targeting, and
positioning
• To understand the role of marketing research and insights in
guiding decisions for the 4 P’s of marketing: product, promotion,
price, and place |
| Topical Outline: | • Overview of Marketing Management
• Segmentation, Targeting, and Positioning
• Product and Branding Decisions
• Advertising Decisions
• Pricing and Distribution Decisions
• Marketing Terms and Metrics |