| Course ID: | MARK 7620. 1.5-3 hours. |
| Course Title: | Services Marketing |
Course
Description: | Exploration of changes in the service sector, including the
adoption of market-driven strategies, new technology
applications, use of franchise distribution networks, and
globalization activities. |
| Oasis Title: | SVCS MKTG |
| Prerequisite: | MARK 7510 |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Students will gain knowledge about the strategic issues relating to
services, tools for service marketers, and challenges that
service marketing managers face. |
| Topical Outline: | Market-driven strategies
New technology applications
Use of franchise distribution networks
Globalization activities
Strategic issues relating to services
Service marketing tools
Service marketing challenges |