| Course ID: | MARK 7655. 3 hours. |
| Course Title: | Regression Models for Marketing Decisions |
Course
Description: | An applied course in regression providing the necessary theory,
rigor, and applications useful in practice. Application areas
include forecasting, driver modeling, and analysis of variance
for experiments. Students work with real-world data sets and
relevant software. |
| Oasis Title: | Regression Models for Mark Dec |
| Pre or Corequisite: | Permission of department |
Semester Course
Offered: | Offered fall semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | • Understand the structure and assumptions of regression and
ANOVA models.
• Develop the ability to assess the appropriateness of models
for different applications and apply remedial measures where
needed.
• Understand the benefits provided by regression models in
marketing applications and how to properly interpret, utilize,
and communicate results.
• Develop hands-on model building and application skills
utilizing relevant software. |
| Topical Outline: | • Simple Linear Regression Model
o Parameter Inference
o Prediction
• Multiple Linear Regression Model
o Parameter Inference
o Prediction
• Regression Diagnostics
• Remedial Measures
• Qualitative Predictor Variables
• Multicollinearity
• Model Building and Validation
• Analysis of Variance and Experimental Design |