| Course ID: | MARK 7760. 1.5-3 hours. |
| Course Title: | New Product Development |
Course
Description: | This course focuses on the basic steps of new product
development: opportunity identification, design, testing, and
implementation. Students learn how to read and interpret new
product market research. Students are also able to enhance their
creativity with research information and idea generating
techniques. |
| Oasis Title: | NEW PRD DEV |
| Duplicate Credit: | Not open to students with credit in MARK 8660 |
| Prerequisite: | MARK 7510 |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | After completion of this course, students will gain an
understanding of the basic steps of new product development from
opportunity identification to design, testing and
implementation. They will learn the advantages of fast
development. They will also will be able to analyze the root
causes of successful and unsuccesful new products. Students will
be able to develop and evaluate marketing plans for new product
ideas. |
| Topical Outline: | Opportunity identification
Design
Testing
Implementation
Reading and interpreting new product market research
Research information techniques
Idea generating techniques |