Course ID: | MARK 9550. 3 hours. |
Course Title: | Seminar in Buyer Behavior |
Course Description: | Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers. |
Oasis Title: | SEM BUYER BEHAVIOR |
Prerequisite: | Permission of department |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Contact the instructor for specific course objectives and learning outcomes. |
Topical Outline: | Contact the instructor for topical outline for this course. |