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Course ID:	MARK 3000. 3 hours.
Course Title:	Principles of Marketing
Course Description:	Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Oasis Title:	PRIN OF MKT
Duplicate Credit:	Not open to students with credit in MARK 3000H or MARK 3001 or MARK 3001H
Prerequisite:	(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L)
Pre or Corequisite:	(MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020)
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

Course Objectives:	Upon completion of this course, the student should be able to: • Define and explain the marketing concept and related terminology • Explain the importance of target markets and understand segmentation and positioning. • Understand and be able to apply the elements of the marketing mix. • Explain the importance of and the basic methodologies of marketing research. • Know the differences between domestic and international marketing environments and understand how strategies need to be adjusted. • Identify and appropriately respond to ethical issues faced by marketing managers.
Topical Outline:	Definition of Marketing and the Marketing Concept • Marketing Environment including current demographic and economic data • Marketing ethics including AMA code of ethics • Introduction to marketing research Buyer Behavior • Target Marketing and Segmentation • Product issues • Pricing issues • Promotional issues • Place issues • International Marketing • Services Marketing • Marketing planning • On-Line Marketing Issues

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