| Course ID: | MARK 3001. 3 hours. |
| Course Title: | Principles of Marketing |
Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. |
| Oasis Title: | PRIN OF MKT |
| Duplicate Credit: | Not open to students with credit in MARK 3001H or MARK 3000 or MARK 3000H |
| Nontraditional Format: | or non-Terry students. |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completion of this course, the student should be able to:
• Define and explain the marketing concept and related
terminology.
• Explain the importance of target markets and understand
segmentation and positioning.
• Understand and be able to apply the elements of the marketing
mix.
• Explain the importance of and the basic methodologies of
marketing research.
• Know the differences between domestic and international
marketing environments and understand how strategies need to
be adjusted.
• Identify and appropriately respond to ethical issues faced by
marketing managers. |
| Topical Outline: | Definition of Marketing and the Marketing Concept
• Marketing Environment, including current demographic and
economic data
• Marketing ethics, including AMA code of ethics
• Introduction to marketing research
Buyer Behavior
• Target Marketing and Segmentation
• Product issues
• Pricing issues
• Promotional issues
• Place issues
• International Marketing
• Services Marketing
• Marketing planning
• On-Line Marketing Issues |