|Course ID:||MARK 4450. 3 hours. |
|Course Title:||Social Media Marketing Strategy|
|Provides students with an understanding of the history,
importance, technology, and strategic uses of social media as a
part of marketing strategy. Students will learn how to apply
various social media tools and platforms and will understand
how to develop and evaluate social media marketing strategies.|
|Oasis Title:||SOCIAL MEDIA|
|Prerequisite:||MARK 3000 or MARK 3000H|
|Grading System:||A-F (Traditional)|
Upon completion of this course, students will:
Understand current trends and developments in social media.
Know how social media can be used as part of a marketing
Be familiar with various social media tools and platforms.
Be able to develop a social media strategy.
Be able to measure and evaluate the effectiveness of social
Social media definition and evolution
Understanding the role of social media in Marketing
Social media tools and platforms
Branding and social media
Using social media to build a customer base
Components of a social media marketing strategy
Measuring the effectiveness of a social media strategy
Social media challenges