| Course ID: | MARK 4900. 3 hours. |
| Course Title: | Marketing Strategies and Decision Making |
Course
Description: | Integration of the student’s marketing knowledge accumulated
from previous courses. Emphasis on developing and implementing
marketing strategies to solve problems in a dynamic global
business environment. Integration of marketing functions to
form strategic decisions and to create marketing plans. |
| Oasis Title: | MKT STRATEGY |
| Nontraditional Format: | Course is taken during student’s last semester. |
| Prerequisite: | MARK 4000 and MARK 4100 and (FINA 3000 or FINA 3000H) and (MGMT 3000 or MGMT 3000H) and (MSIT 3000 or STAT 3000) and (MGMT 3010 or MGMT 3020) and (MGMT 4010 or MGMT 4020) |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completion of this course, each student should be able to:
• Understand the importance of marketing strategy in
organizations, both domestic and international.
• Perform a SWOT (strengths, weaknesses, opportunities,
threats) analysis
• Evaluate a proposed marketing plan for likelihood of success
or failure.
• Develop, write, execute and present a strategic marketing
plan.
• Apply marketing strategy and analysis principles to any
selected business environment through hands-on decision-
making and application of current business knowledge.
• Know the relationship between strategic, tactical, and
operational planning and be able to translate a strategic
plan into tactical activities.
• Effectively work in a team and develop a professional and
business-like attitude similar to that needed to operate in
a real-world environment |
| Topical Outline: | • Introduction to strategy
• Marketing Environment analysis
• Company Analysis
• Competition
• Marketing financial analysis and forecasting
• Segmentation, targeting and positioning Strategies
• Strategic management of the marketing mix
• Product management over its life cycle
• Product portfolio management and branding strategies
• Implementation of marketing strategies
• Advances in marketing |