

Course ID:  MARK 7100. 3 hours. 
Course Title:  Introductory Statistical Methods for Marketing Research 
Course Description:  Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, and chisquare tests to address market research problems. 
Oasis Title:  INTRO STAT MR 
Duplicate Credit:  Not open to students with credit in MARK 8100 or STAT 6310 
Prerequisite:  Permission of department 
Semester Course Offered:  Offered every year. 
Grading System:  AF (Traditional) 

Course Objectives:  Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, chisquare tests to address market research problems. 
Topical Outline:  Probability
Distributions
Statistical inference
Hypothesis testing
Analysis of Variance
Regression
ChiSquare tests 