| Course ID: | MARK 7400. 1.5-3 hours. |
| Course Title: | Information Technology and Marketing |
Course
Description: | The use of secondary and syndicated data for effective
marketing decision making. Use of computerized data bases and
marketing decision support systems. Exploring emerging
technologies and their influence on marketing. |
| Oasis Title: | INFO TECH AND MKTG |
| Duplicate Credit: | Not open to students with credit in MARK 8300 |
| Prerequisite: | Permission of department |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Students successfully completing this course should be able:
1. to formulate an electronic commerce strategy.
2. to discuss the consequences of a networked economy.
3. to discuss the impact of electronic commerce on business
and the economy.
4. to understand changes in basic marketing issues, such as
pricing and customer interaction.
5. to know how to assess the impact of a Web site strategy. |
| Topical Outline: | Introduction to electronic commerce strategy
Exploring the implications of the network econo
U-commerce
“The Economy in Flux”
Business Models
“The Technological Infrastructure of E-Commerce”
Ford Motor Company: Maximizing the Business Value of Web
Technologies
Web Site Design
Buyer Behavior and the Internet
Security & Privacy
Data Mining
Strategic Questions: E-Commerce
Network-based Customer Service Systems
Advertising and the Web
Electronic commerce strategy |