This course is designed to introduce basic multivariate 
statistical techniques with primary focus on applications to 
Business.  Applications to Marketing will be emphasized.  
Theoretical details will be somewhat minimal and emphasis will 
mainly be on data analysis and interpretations.  We will use SAS 
(Statistical Analysis System) statistical software for data 
analysis.  SAS programs will be taught as a part of the course.

Introduction to Vectors and Matrix algebra
Introduction to Multivariate Data
Principal Component and Factor Analysis
Cluster Analysis
Multidimensional Scaling
Correspondence Analysis
Discriminant Analysis
Logistical Regression and Conjoint Analysis