This course is designed to introduce basic multivariate
statistical techniques with primary focus on applications to
Business. Applications to Marketing will be emphasized.
Theoretical details will be somewhat minimal and emphasis will
mainly be on data analysis and interpretations. We will use SAS
(Statistical Analysis System) statistical software for data
analysis. SAS programs will be taught as a part of the course.
Introduction to Vectors and Matrix algebra
Introduction to Multivariate Data
Principal Component and Factor Analysis
Logistical Regression and Conjoint Analysis