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Course ID:
MARK 7720
. 3 hours.
Course Title:
Promotion Management
Course
Description:
Provides management perspective on planning, developing, and evaluating advertising programs. Focus moves from agency-client relationships and the opportunities for advertising for a product or service to analyzing elements of advertising: market, messages, production and measurement.
Oasis Title:
PROMOTION MANAGEMEN
Prerequisite:
Permission of department
Semester Course
Offered:
Offered every year.
Grading System:
A-F (Traditional)
Syllabus:
Select Faculty/Instructor
Cunha, Marcus