| Course ID: | MARK 7930. 1.5-3 hours. |
| Course Title: | Global Marketing Strategy |
Course
Description: | In-depth look at each element of the marketing mix as it relates
to international strategy of global firms. Students gain a
thorough understanding of differences in valuation as it relates
to pricing, export market selection, entry strategies, and
international environmental issues. |
| Oasis Title: | GLOBL MKT STR |
| Duplicate Credit: | Not open to students with credit in MARK 9230 |
| Prerequisite: | MARK 7510 |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | By taking this course students will be prepared to undertake
global marketing assignments as a career path to general
management, and more broadly develop a career in global
organizations. They will learn to analyze and develop global
marketing strategies, plans, programs, policies, and global
marketing actions. Students will become familiar with global
marketing research process and decision tools. Since this course
will address global marketing challenges facing companies of all
sizes and at different stages of their international
development, it will prepare students learn the process,
challenges and managerial decisions involved in the
internationalization of small or medium-sized |
| Topical Outline: | Pricing
Export market selection
Entry strategies
International environmental issues |