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Course ID:
MARK 9450
. 3 hours.
Course Title:
Seminar in Marketing Management
Course
Description:
Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.
Oasis Title:
SEM MKT MANAGEMENT
Prerequisite:
Permission of department
Semester Course
Offered:
Offered every year.
Grading System:
A-F (Traditional)
Syllabus:
Select Faculty/Instructor
Bharadwaj, Sundar
Leigh, Thomas