* To provide a deep understanding and appreciation of the  
  academic literature concerning attitude theory, attribution 
  theory, behavioral economics and decision-making, 
  categorization theory, information search and processing, 
  cognitive structure and memory, impression management and 
  self-concept, and cognitive models of affect and emotion as   
  they apply in consumer contexts.

* To provide PhD students the opportunity to read, analyze, 
  and critique the academic literature in the consumer 
  psychology literature and to identify and define their own 
  research program of interest.

* To ensure that each PhD student develops and presents a 
  personal review and critique, along with a conceptual model 
  for conducting a theory-driven research project, in at least 
  one consumer psychology topic 

* To ensure that the PhD gains an appreciation of the unique  
  research approaches and methods typically employed in 
  conducting empirical investigations and is able to apply 
  them to a suitable consumer psychology research project.

* To require each PhD student to develop and present an 
  in-depth research paper for potential submission to a  
  refereed journal that publishes consumer psychology research.

* Applications of Research Methods and Measurement Issues  
  specific to consumer psychology (e.g., quantitative and  
  qualitative methods for testing theories of consumer  
  behavior.)

1.	Overview of Consumer Behavior/Psychology
2.	Motivation and Affect
3.	Information Search
4.	Comprehension and Memory
5.	Attitudes
6.	Attitude Formation/Change Processes
7.	Factors Affecting Attitudes/Mood
8.	Emotions
9.	Decision-making and choice: An Overview
10.	Decision-making 
11.	Consumer Learning 
12.	Satisfaction and Brand Relationship Building