Course ID:	MARK 9600. 3 hours.
Course Title:	Measurement Issues in Marketing
Course Description:	Seminar in proper design and execution of a research project in marketing. Both descriptive and experimental research designs are discussed in terms of reducing measurement error caused by improper conceptual definitions, sampling procedures, data collection methods, and scale construction.
Oasis Title:	MEASUREMENT ISS MKT
Prerequisite:	Permission of department
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

Syllabus: No Syllabus Available