| Course ID: | MBUS 3000. 3 hours. |
| Course Title: | Business Fundamentals as Applied to the Music Industry |
Course
Description: | Fundamental concepts in the fields of economics, finance, IS/IT,
management, marketing, and real estate. The course serves as a
setting to learn basic tools in the music business and as an
introduction to various fields enabling the student to understand
fundamental approaches to issues in business. |
| Oasis Title: | Busi Fund as Applied Musi Indu |
| Pre or Corequisite: | ACCT 1160 or ACCT 2101 or ACCT 2101H or ACCT 2101E |
Semester Course
Offered: | Offered fall and spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | To understand the role of prices, markets, and market regulation,
in allocating resources. To understand the allocation of
resources through time, under uncertainty, personal finance,
security pricing, risk and return. To understand the ways
organizations satisfy consumer and organizational needs and wants
for products and services To understand how factors like
competition, organizational design, operations, and firm
positioning affect firm performance and value. |
| Topical Outline: | Economics outline:
1. Scarcity, choices, incentives, and maximization
a. resource allocation
b. role of markets, supply and demand
c. effects of regulation
2. Firm decision making
a. profit maximization
b. costs and revenues
Finance outline:
1. Time Value of money
2. Risk and return
3. Firm financial decision making
a. what projects to undertake
b. how to finance the projects
c. payout strategy.
Management Outline:
1. Strategy
a. The Competitive Environment
b. Resource-based Advantage
2. Implementation
a. Organizational Structure
b. Staffing
3. Innovation & Change
Marketing outline:
1. buyer behavior
2. marketing research
3. segmenting targeting and positioning
4. product, place, price, and promotional strategies. |