| Course ID: | MBUS 4200. 3 hours. |
| Course Title: | Music Artist Management and Development I |
Course
Description: | A study of issues related to the personal management and career
development of musical artists, including building the artist’s
support team, contract negotiation, revenue generation and
management, press relations, and marketing through image and
branding. |
| Oasis Title: | Artist Management I |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Students will learn the challenges, functions, and
responsibilities of an artist manager in the modern music
industry. A student who excels in this course should be capable
of managing a beginning artist or assisting a professional
manager with a more experienced artist. |
| Topical Outline: | 1. Building the artist's team
2. Developing a touring base
3. Music merchandise
4. Developing an artist in the press
5. Publishing deals for songwriters
6. Social media
7. Signing with a record label vs. a more DIY method |