| Course ID: | MGMT 7440. 3 hours. |
| Course Title: | Business and Corporate Strategy |
Course
Description: | Issues, concepts, and tools for formulating business and corporate strategies that will enable organizations to achieve their goals and objectives effectively and efficiently. Key concepts include industry evaluation, resource-based strategy, sustainable competitive advantage, experience curve analysis, sensitivity analysis, and key success factor analysis. |
| Oasis Title: | BUS & CORP STRATEGY |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | This course has three primary objectives:
- To identify and discuss the major business and corporate strategy issues
facing business firms today.
- To identify, discuss, and critique the major concepts and tools for analyzing
these various business and corporate strategy issues.
- To develop skills in the application of these concepts and tools to real world
situations. |
| Topical Outline: | This following topics are covered in this course:
- Setting Organizational Goals & Objectives
- Business Strategy Concepts
- Corporate Strategy Concepts
- Routes to Strategic Advantage
- Strategic Resource Analysis
- Market Creation, Evolution, & Segmentation Analysis
- Value Added Chain Analysis
- Competitor, Substitute, & Strategic Group Analysis
- Innovation & Productivity Analysis
- Macro-Environmental Analysis
- Strategies for New Ventures & Emerging Industries
- Strategies for Maturing Industries
- Strategies for Fragmented Industries
- Strategies for Global Industries
- Strategies for Declining Industries
- Strategies for Low Share Businesses
- Turnaround Strategies
- Strategies for Medium Share Firms
- Strategies for Industry Leaders
- Corporate Diversification Strategies
- Creating Organizational Synergies
- Corporate Portfolio Strategies
- Strategies for Effective Vertical Integration
- Strategies for High Technology Companies
- Acquisition & Divestiture Strategies
- Strategic Leadership |