| Course ID: | MGMT 5500. 3 hours. |
| Course Title: | Entrepreneurship and New Venture Formation |
Course Description: | Fundamentals of new venture creation and small business
management. Integrates functional knowledge from areas of
finance, economics, management, and marketing. Prepares
students to launch and manage emerging and small businesses.
Emphasis placed on practical application. Course work
frequently includes external projects and work with new and
small businesses. |
| Oasis Title: | NEW VENTURE |
| Prerequisite: | MGMT 3000 or MGMT 3000H |
Semester Course Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Course Objectives:
Expose students to entrepreneurship environments. Students will develop
a greater self-awareness of their fit with entrepreneurial environments.
Students will also learn the processes of venture idea generation, idea
screening, feasibility analysis, and business planning. This will be
accomplished through a combination of readings, projects, exercises, and
speakers designed to convey the unique environment of entrepreneurship
and new venture creation.
Students who complete MGMT 5500 will:
· Understand what entrepreneurship is and why entrepreneurship is
important to society;
· Acquire tools to creatively solve problems and generate venture ideas;
· Learn the difference between an idea and an opportunity and how to
evaluate potential opportunities;
· Develop new, or improve upon existing, business models;
· Write a business plan on a selected venture idea;
· Be exposed to the process of starting a business, and to the process
of firm growth after startup. |
| Topical Outline: | The following topics are covered in this course:
1) Needed: An Entrepreneurial Mindset
2) Framing the Challenge
3) Building Blockbuster Products and Services
4) Re-differentiating Products and Services
5) Disrupting the Rules of the Game
6) Building Breakthrough Competences
7) Selecting your Competitive Terrain
8) Assembling your Opportunity Portfolio
9) Selecting and Executing your Entry
10) Putting Discovery-Driven Entry Strategy to Work
11) Managing Projects with Uncertain Outcomes
12) The Most Important Job: Entrepreneurial Mindset
13) The Entrepreneurial Edge: When Strategy is Discovery |
| Honor Code Reference: | All students are responsible for maintaining the highest standards of
honesty and integrity in every phase of their academic careers. The
penalties for academic dishonesty are severe and ignorance is not an
acceptable defense.
Academic honesty means performing all academic work without plagiarizing,
cheating, lying, tampering, stealing, receiving assistance from any other
person or using any source of information that is not common knowledge. |