| Course ID: | MIST 9710. 3 hours. Repeatable for maximum 9 hours credit. |
| Course Title: | Digital Strategy and Digital Innovation |
Course
Description: | Digital technologies are increasingly the foundation for innovation in business processes, services, and customer experiences. Digital innovation is critical to responding to market shifts and to organizational strategies in firms, non-profits, and startups. The course focuses on digital strategy theories and digital innovation impacts on business value across functional areas. |
| Oasis Title: | Digital Strategy & Innovation |
Semester Course
Offered: | Offered every even-numbered year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | There are two objectives of the course. First, the student will obtain a solid grounding in perspectives, methods, and empirical studies on organizational digital strategy and digital innovation. Second, the student will develop a research proposal on this topic.
By the completion of the seminar, each student should be able to:
1. Develop an understanding of key concepts, theories, and research streams in Digital Strategy and Digital Innovation and its interdisciplinary nature.
2. Be able to evaluate and critically review academic research on Digital Strategy and Digital Innovation.
3. Develop new ideas and approaches and identify research opportunities that advance research in Digital Strategy and Digital Innovation.
4. Be able to communicate, in oral and written forms, knowledge, ideas, critical evaluations, and individual contributions to the domain of Digital Strategy and Digital Innovation. |
| Topical Outline: | Foundations of Digital Innovation
Complements and Contingencies
IT-business Alignment
IT, Firm Profitability, and Market Value
Digital Strategy and Strategic Impact of IT
Inter-organizational Digital Business
Digital Innovation in Product and Service Development
Digital Innovation in Operations
Digital Innovation in Marketing
Digital Innovation in Finance/Accounting
Digital Innovation in HR/Labor Economics
Digital Innovation in International Business
Frontiers of Digital Business Value |