|Course ID:||MIST 7550. 3 hours. |
|Course Title:||Digital Transformation Strategy|
|This course introduces the students to the general notion of electronic commerce and teaches them the management and marketing concepts and procedures that apply to electronic commerce. Specific topics will include principles of electronic commerce, attracting visitors, promotion, distribution, service, pricing, branding, advertising, consumer behavior, measuring effectiveness, societal effects, disintermediation, reintermediation, and strategy implementation. Case studies and projects are used extensively.|
|Oasis Title:||DIGITAL TRANSFORM|
|Duplicate Credit:||Not open to students with credit in MIST 7650|
|Offered spring semester every year. |
|Grading System:||A-F (Traditional)|
Students will learn the basic principles of e-commerce. The
objective is for the student to understand the strategic and
tactical considerations in designing, building and managing
e-commerce Web sites.
1. Principles of electronic commerce
2. Attracting visitors and site promotion.
3. Distribution, service and pricing.
4. Branding and advertising.
5. Consumer behavior.
6. Measuring effectiveness.
7. Societal effects.
8. Disintermediation and reintermediation.
9. Strategy implementation.
|Honor Code Reference:|
Students are expected to adhere strictly to the University Honor
Code and Academic Honesty Policy and to follow generally accepted
standards of honesty in all assignments and examinations.