1. Become prepared to open a small business and maintain 
financial success through smart planning, research, and creative 
merchandising techniques.

2. Develop and sustain a small business retail concept, Couture 
a la Cart, implemented in a mobile retail lab on the 
University's campus (NOTE: This mobile lab has been approved by
UGA Auxiliary Services).
 
3. Gain first-hand experience developing a business plan with 
the following topics: location analysis, evaluating 
competition, consumers and loyalty, managing inventory and cash
flow, merchandising buying, and planning.

4. Build confidence to create. The course will encourage 
students to take risks and possibly make mistakes in the search 
for innovative ideas. Students will problem solve and critically 
analyze opportunities in the market place.

5. Identify entrepreneurial opportunities from emerging trends
occurring in business practices.

6. Identify regulations impacting the future of small business 
and become familiar with the local resources supporting 
entrepreneurial endeavors. 

7. Compare the successes and challenges of past iterations of 
CALC and create a plan for future success as a business owner 
by setting realistic goals.

1. Introduction to Entrepreneurship and Local Small Business 
Owners
2. Analyzing the Product
3. Researching the Industry, Regional and Local Market
4. Strategic Planning from Entry to Exit
5. Location Analysis
6. Online Retailing and Entrepreneurship
7. Strategies for Penetrating the Market
8. Merchandise Planning and Buying
9. Selecting a Business Entity
10. Understanding the Financial Plans
11. Developing and Operating Control Systems
12. Planning Growth Strategies