| Course ID: | FHCE 4011/6011. 3 hours. |
| Course Title: | Social Entrepreneurship: Strategic Storytelling |
Course
Description: | This course focuses on shining the light on community and
societal needs through compelling, evidence-based storytelling.
Students learn to help others understand the problem and why it
should be solved. It is also about creating a collective sense
of importance and optimism around the problem and its solution. |
| Oasis Title: | Social Entrepren Strat Story |
Semester Course
Offered: | Offered spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | To leverage proven and emerging methods of gaining insight into
the lived experience of community members;
To synthesize observations into themes and insights that form the
foundation of your story;
To distill a compelling, defendable story from your insights;
To apply storytelling methods and tools to choreograph an
experience for your intended audience; and
To bring that story to life digitally. |
| Topical Outline: | The Power of Stories
The Perspective Pivot
Seeing the Situation Through Different Frames
Identifying the possible frames for your project
The Methods that Inspire Stories
Learning About the World - An Overview of Methods
Determining the best ways to learn about your project
Social listening methods
Participant observation
Ethnography
Google trends
The Craft of Storytelling
What Makes a Good Story
Extracting the thesis and main points of your story
The structure of stories
Determining the best structure for your story
Choreographing the experience
Ideating creative experiences for enhancing your story
Engaging your audience
Considering your audience and their readiness to hear
your story
Suspension of disbelief
Ideating creative approaches to delivering your story to
your audience |