| Course ID: | JOUR 5640/7640. 3 hours. |
| Course Title: | Business of News |
Course
Description: | Management, leadership concepts, and techniques relevant to news media firms and entrepreneurial endeavors. This study of creating news within for-profit and not-for-profit models examines business structures, strategy and innovation, data analytics, product development, human resources emphasizing diversity and inclusion, and media economics. |
| Oasis Title: | Business of News |
| Undergraduate Prerequisite: | Permission of department |
| Graduate Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | Students will learn about the size, scope, and structure of the news media industry, including for-profit and non-profit models and entrepreneurial start-ups.
Students will explore human resources with an emphasis on diversity and inclusion.
Students will study leadership from managerial and entrepreneurial perspectives.
Students will explore digital innovation and its effects on strategy and product development.
Students will revisit basic economic concepts and study how financial markets work, including how capital is raised for entrepreneurial ventures. |
| Topical Outline: | Media economics
Fundamentals of financial and capital markets
Effects of digital innovation on news
Strategic planning and product development
Managerial and entrepreneurial leadership |