•Understand the wide range of nature-based recreation and 
tourism businesses within the state of Georgia and their 
importance to the economy at local and state levels.

•Comprehend and apply the basic concepts, principles, and 
approaches to operating commercial recreation and tourism 
businesses in natural resource settings. 

•Recognize how nature-based recreation and tourism businesses 
are planned, marketed, and financed.

•Understand the different complexities associated with the 
delivery of tourism and recreation services on public versus 
private land.

•Understand and apply the basic tenets of entrepreneurship by 
identifying business opportunities and the steps needed to 
effectively exploit these opportunities.

1. Course Introduction and Syllabus Review
2. What is Commercial Recreation and Tourism?
3. Entrepreneurship in CRT
4. The Nature of Commercial Recreation and Tourism
5. Starting a Commercial Recreation and Tourism Enterprise
6. Financial Management
7. Marketing
8. Operations Management
9. Public Land Recreation and Tourism Issues
10. Commercial Recreation and Tourism Programming
11. Private Land Recreation and Tourism Issues
12. Sustainability in Commercial Recreation and Tourism

UGA Student Honor Code: "I will be academically honest in all of 
my academic work and will not tolerate academic dishonesty of 
others." A Culture of Honesty, the University's policy and 
procedures for handling cases of suspected dishonesty, can be 
found at www.uga.edu/ovpi. Every course syllabus should include 
the instructor's expectations related to academic integrity.