MARK 3000. Principles of Marketing. 3 hours.
Oasis title: PRIN OF MKT.
Prerequisite: ACCT 2101 and MGMT 2090 or CSCI 1100-1100L.
The ways organizations satisfy consumer and organizational needs and wants for products and services. Markets; buyer behavior; marketing research; segmenting targeting and positioning; and product, place, price, and promotional strategies. Concepts, strategies, applications, and marketing methods used to generate revenues in domestic and global settings.
Non-Traditional Format: This course is also offered through University System of Georgia Independent Study (USGIS).
Offered on a regular basis.
Quarter equivalent: MKT 360
MARK 3000H. Principles of Marketing (Honors). 3 hours.
Oasis title: PRIN OF MKT H.
Not open to students with credit in MARK 3000.
Prerequisite: ACCT 2101 and MGMT 2090 or CSCI 1100-1100L and permission of Honors.
The ways organizations satisfy consumer and organizational needs and wants for products and services. Markets, buyer behavior, market research, segmentation, and positioning with product, place, price, and promotional strategies. Concepts, strategies, applications, and marketing methods used to generate revenues in domestic and global settings.
Offered on a regular basis.
Quarter equivalent: MKT 369H
MARK 4000. Marketing Research for Business Decisions. 3 hours.
Oasis title: MKT RSRCH BUS DECIS.
Prerequisite: MARK 3000.
The value of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to develop new products, market to specific segments, monitor the business environment, perform competitive analyses, etc.
Offered on a regular basis.
Quarter equivalent: MKT 465
MARK 4100. Consumer and Organizational Buyer Behavior. 3 hours.
Oasis title: CONS&ORG BUY BEHAV.
Prerequisite: MARK 3000.
Consumer and organizational buyer behavior processes. Internal and external influences on decision making, as well as similarities and differences between consumer and organizational choice processes. Concepts from economics and the behavioral sciences will be used to help explain purchase and consumption behavior.
Offered on a regular basis.
Quarter equivalent: MKT 561/761
MARK 4200. Sales Force Strategy and Management. 3 hours.
Oasis title: SALES STRATEGY.
Prerequisite: MARK 4000 or MARK 4100.
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.
Offered on a regular basis.
Quarter equivalent: MKT 564
MARK 4250. Account Management and Professional Selling. 3 hours.
Oasis title: ACCT MGT.
Prerequisite: MARK 4200.
Developing and managing a relationship or partnership with a key or national account. Professional selling, including customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Contact manager systems and role-plays are used to teach selling competencies.
Offered on a regular basis.
Quarter equivalent: MKT 562
MARK 4300. Information Technology and Marketing. 3 hours.
Oasis title: INFO TECH MKT.
Prerequisite: MARK 4000 or MARK 4100.
How marketers have utilized advances in information technology. Converting information provided by electronic scanning, emerging media such as the World Wide Web, and conventional record-keeping into actionable knowledge. The emergence of database marketing, frequency and relationship marketing programs, and direct marketing provide the context.
Offered on a regular basis.
MARK 4400. Logistics and Channel Strategy. 3 hours.
Oasis title: LOG CHNL STRT.
Prerequisite: MARK 4000 or MARK 4100.
Logistical practices associated with integrated supply chain management. Identifying logistical support needed as well as strategies for effectively managing distribution channel relationships; e.g., interactions between channel participants, including manufacturers, various intermediaries such as wholesalers or retailers, and external service providers.
Offered on a regular basis.
MARK 4500. Product and Service Marketing. 3 hours.
Oasis title: PRDCT SVC MKT.
Prerequisite: MARK 4000 or MARK 4100.
This course describes product and service options and compares and contrasts how product and service ideas are developed, priced, promoted, branded, and distributed.
Offered on a regular basis.
Quarter equivalent: MKT 566
MARK 4600. Advertising and Sales Promotion. 3 hours.
Oasis title: AD/SALE PROMO.
Prerequisite: MARK 4000 or MARK 4100.
Advertising and promotion management. Emphasizes advertising and sales promotion in an organization's marketing communications program. Strategic integration and coordination of all elements of the promotion mix and the legal, ethical, and moral implications of promotion.
Offered on a regular basis.
Quarter equivalent: MKT 563
MARK 4700. International Marketing. 3 hours.
Oasis title: INT MARKETING.
Prerequisite: MARK 3000.
The scope and challenge of international marketing. Emphasizes the cultural dimensions of world markets. Marketing variables will be discussed in terms of developing and executing strategies in different countries.
Offered on a regular basis.
Quarter equivalent: MKT 558
MARK 4800. Marketing Internship Cooperative. 3 hours.
Oasis title: MKT INTERN.
Prerequisite: MARK 3000.
Students are permitted to enter business organizations to obtain practical and applied marketing experience. A paper describing and analyzing this experience is required.
Non-Traditional Format: This course is designated for undergraduate internship and does not meet formally.
Offered on a regular basis.
Quarter equivalent: MKT 340
MARK 4900. Marketing Strategies and Decision Making. 3 hours.
Oasis title: MKT STRATEGY.
Prerequisite: MARK 4000 or MARK 4100 or permission of department.
This course serves as the capstone marketing course. It builds on knowledge gained from previous courses to solve marketing problems in a global environment. The course seeks to develop skills in integrating the functions of marketing toward forming strategy decisions.
Offered on a regular basis.
Quarter equivalent: MKT 571
MARK 7000. Master's Research. 1-10 hours. Repeatable for maximum 20 hours credit.
Oasis title: MASTER'S RESEARCH.
Prerequisite: Permission of department.
Research while enrolled for a master's degree under the direction of faculty members.
Non-Traditional Format: Independent research under the direction of a faculty member.
Offered every year on a regular basis.
Quarter equivalent: MKT 700M
MARK 7630. Creative Problem Solving. 1.5 hours.
Oasis title: CREATV PRB SL.
Prerequisite: Permission of department.
Understanding the creative process, stimulating creative thinking in problem solving situations, and applying problem solving techniques to marketing. Introduces tools and techniques for developing skills in idea generation and creative problem solving.
Offered on a regular basis.
Quarter equivalent: MKT 763
MARK 7690. Strategic Logistics and Supply Chain Management. 3 hours.
Oasis title: STRAT LOGISTC.
Prerequisite: Permission of department.
Focuses on logistical competency and competitive advantage. Best practices at world class firms (the strategic, structural, and informational). A channel-wide or supply chain perspective will be adopted with emphasis on managing the relationships among businesses involved in the process of buying and selling products and services.
Offered on a regular basis.
Quarter equivalent: MKT 569/769
MARK 7720. Promotion Management. 3 hours.
Oasis title: PROMOTION MANAGEMEN.
Prerequisite: Permission of department.
Provides management perspective on planning, developing, and evaluating advertising programs. Focus moves from agency-client relationships and the opportunities for advertising for a product or service to analyzing elements of advertising: market, messages, production and measurement.
Offered on a regular basis.
Quarter equivalent: MKT (JRL) 772
MARK 8100. Introductory Statistical Methods for Marketing Research. 3 hours.
Oasis title: INTRO STAT MR.
Prerequisite: Permission of department.
Application of probability and basic statistical methods to marketing research problems.
Offered on a regular basis.
MARK 8130. Buyer Behavior. 1.5 hours.
Oasis title: BUYER BEHAVIOR.
Prerequisite: Permission of department.
Buyer decision processes relating to the purchase and consumption of goods and services by both businesses and consumers.
Offered on a regular basis.
MARK 8150. Overview of Marketing Research Management. 1.5 hours.
Oasis title: OVR MR MGMT.
Prerequisite: Permission of department.
The function of marketing research in organizations. Examination of the marketing research process.
Offered on a regular basis.
Quarter equivalent: MKT 790
MARK 8200. Research Design and Data Collection. 3 hours.
Oasis title: RES DESGN DATA COLL.
Prerequisite: Permission of department.
Data collection procedures in marketing research are considered, particularly questionnaire design for personal interviews and sampling issues.
Offered on a regular basis.
Quarter equivalent: MKT 791
MARK 8220. Applications of Marketing Research Techniques I. 3 hours.
Oasis title: APPL MKTG TECH I.
Prerequisite: Permission of department.
The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.
Offered on a regular basis.
Quarter equivalent: MKT 765
MARK 8240. Applied Models in Marketing Research. 3 hours.
Oasis title: APPL MODELS IN MR.
Prerequisite: MARK 8100 or permission of department.
Analysis of marketing data. The use of models, regression analysis, and experimental design in marketing research. Emphasizes analysis of field experiments in marketing.
Offered on a regular basis.
Quarter equivalent: MKT 963
MARK 8250. Marketing Research Project I. 1.5 hours. 15 lab periods of 1.5 hours each per week.
Oasis title: MR PROJECT I.
Prerequisite: Permission of department.
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Non-Traditional Format: This course will meet the second half of fall semester.
Offered on a regular basis.
Quarter equivalent: MKT 720
MARK 8300. Information Technology and Marketing. 3 hours.
Oasis title: INFO TECH AND MKTG.
Prerequisite: Permission of department.
The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.
Offered on a regular basis.
Quarter equivalent: MKT 764
MARK 8320. Applications of Marketing Research Techniques II. 1.5-3 hours.
Oasis title: APPL MKTG TECH II.
Prerequisite: MARK 8220 or permission of department.
A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.
Offered on a regular basis.
Quarter equivalent: MKT 766
MARK 8350. Marketing Research Project II. 1.5 hours. 15 lab periods of 1.5 hours each per week.
Oasis title: MR PROJECT II.
Prerequisite: MARK 8250.
A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Non-Traditional Format: This course will meet the first half of spring semester.
Offered on a regular basis.
Quarter equivalent: MKT 720
MARK 8400. Master's Internship. 1-5 hours.
Oasis title: MMR INTERNSHIP.
Prerequisite: Permission of department.
A professional internship during which students gain a practical, working knowledge of the field and refine knowledge, skills, and attitudes developed in the classroom. Students work directly with cooperating manufacturers, agencies, and research firms and are assigned responsibility for various products and or research projects.
Non-Traditional Format: This course is designated for master's internship and does not meet formally.
Offered on a regular basis.
Quarter equivalent: MKT 710
MARK 8440. Organization to Organization Marketing. 3 hours.
Oasis title: ORG/ORG MKTG.
Prerequisite: MARK 8510.
The fundamental differences between transactional and partnership purchasing, and marketing strategy implications for business, governmental, and retail intermediary markets. How technology, changing demand patterns, marketing complexity, and global competition impact business marketing and the management of buyer-seller relationships and interactions within the supply chain.
Offered on a regular basis.
Quarter equivalent: MKT 844
MARK 8450. Behavioral Theory and Marketing. 3 hours.
Oasis title: BEHAV THEORY.
Prerequisite: MARK 8510 or permission of department.
Decision making processes and consumer choice, individual and group level influences on consumer behavior, and the implications of consumer behavior for marketers. Concepts and theories developed in a variety of behavioral disciplines are applied to understanding individuals and organizations as consumers. Relationship building, customer satisfaction, and customer loyalty are stressed as new marketing strategies.
Offered on a regular basis.
Quarter equivalent: MKT 845
MARK 8460. Market Intelligence and Marketing Research for Managers. 3 hours.
Oasis title: MKT INT/RSCH.
Prerequisite: MARK 8510.
The market information needs of the customer-oriented firm including market trends, market segmentation, competitive intelligence, benchmarking, survey research, database analysis and qualitative methods. Primary and secondary data collection and analysis; brand name advertising and pricing research; sales analysis and forecasting; and customer satisfaction and usage patterns.
Offered on a regular basis.
MARK 8500. Business Ethics. 1.5 hours.
Oasis title: BUS ETHICS.
An investigation of processes to resolve moral conflicts in business. Normative guidelines to be applied toward attaining common ground among those operating from different levels of moral reasoning.
Offered on a regular basis.
Quarter equivalent: MKT 950
MARK 8510. Marketing Management. 2-3 hours.
Oasis title: MARKETING MGT.
The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.
Offered on a regular basis.
Quarter equivalent: MKT 751
MARK 8520. Marketing Management. 1.5 hours.
Oasis title: MARKETING MGT.
The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.
Offered on a regular basis.
Quarter equivalent: MKT 751A
MARK 8600. Marketing Strategy. 3 hours.
Oasis title: MARKETING STRATEGY.
Strategic marketing decisions and the development of a cohesive marketing strategy that integrates the elements of the marketing mix within the competitive and market environment faced by the firm.
Offered every year on a regular basis.
Quarter equivalent: MKT 860
MARK 8610. Qualitative Research in Marketing. 1.5 hours.
Oasis title: QUAL RESEARCH.
Prerequisite: Permission of department.
Qualitative approaches to conducting marketing research. Paradigmatic assumptions; research design issues; various types of qualitative inquiry, with the primary focus on interviewing and observational methods; issues related to collecting and analyzing data; reporting the findings; and working with clients.
Offered on a regular basis.
Quarter equivalent: MKT 561/761
MARK 8620. Management of Marketing Communications. 3 hours.
Oasis title: MKTG COMMUNIC.
Prerequisite: Permission of department.
Integrated marketing communications strategy to support the brand's marketplace positioning. The development of the integrated marketing communications program, including advertising, sales promotion, publicity, and presence plans. Other topics include communication models, message strategy, brand equity, measurement of effectiveness, and approaches to determining brand-customer relationships.
Offered on a regular basis.
Quarter equivalent: MKT 862
MARK 8630. Interpretive Research in Marketing. 1.5 hours.
Oasis title: INTERPRETIVE RESEAR.
The sequel to Qualitative Research in Marketing, focusing on alternative qualitative and hybrid approaches to conducting marketing research. Topics include paradigmatic assumptions; how qualitative research facilitates creative problem solving; and how methods are combined. Types of research covered include ethnography, case studies, and content analysis.
Offered spring semester.
Quarter equivalent: MKT 561/761
MARK 8660. Consumer Goods and Services Marketing and New Product Innovation. 3 hours.
Oasis title: CONSUM/NEW PRD.
Prerequisite: MARK 8510.
Strategic marketing management issues for consumer brands and services, including developing and managing brand equity in consumer markets; managing marketing innovation and products and services development, including identification and evaluation of new markets to enter, designing and testing of product ideas, and developing a marketing plan for launching the new products or services.
Offered on a regular basis.
Quarter equivalent: MKT 866
MARK 8990. Directed Study in Marketing Policy. 1-15 hours. Repeatable for maximum 15 hours credit.
Oasis title: DIRECT STUDY.
Prerequisite: Permission of department.
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games.
Non-Traditional Format: This course is designed for directed study and does not meet formally.
Offered on a regular basis.
Quarter equivalent: MKT 899
MARK 9000. Doctoral Research. 1-15 hours. Repeatable for maximum 30 hours credit.
Oasis title: DOCTORAL RESEARCH.
Prerequisite: Permission of department.
Research while enrolled for a doctoral degree under the direction of faculty members.
Non-Traditional Format: Independent research under the direction of a faculty member.
Offered on a regular basis.
Quarter equivalent: MKT 900D
MARK 9180. Marketing and the Internet. 1.5 hours.
Oasis title: MKT & INTRNET.
Prerequisite: MARK 8510 or permission of department.
Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology.
Offered on a regular basis.
MARK 9210. Sales Force Strategy and Account Management. 3 hours.
Oasis title: SLS & ACT MGT.
Prerequisite: MARK 8510.
Developing and managing the marketing-driven sales force, including customer relationship strategy, cross-functional coordination, sales force organization design, customer-focused teams, and human resource decisions, including compensation; salesperson development, and sales leadership. Account development and management, professional selling, and sales technology.
Offered on a regular basis.
Quarter equivalent: MKT 921
MARK 9230. Global Marketing Strategy. 3 hours.
Oasis title: GLOBL MKT STR.
Prerequisite: MARK 8510.
Strategies by which global firms build the mix of international business activities to include non-traditional entry modes and how such firms create and maintain synergistic partnerships across national boundaries. The impact of cross functional integration on the conduct of global marketing activities and approaches for developing strategic intelligence that will anticipate new competitors from new national players.
Offered on a regular basis.
Quarter equivalent: MKT 923
MARK 9300. Doctoral Dissertation. 1-15 hours. Repeatable for maximum 45 hours credit.
Oasis title: DOCT DISSERTATION.
Prerequisite: Permission of department.
Dissertation writing under the direction of the major professor.
Non-Traditional Format: Independent research and preparation of the doctoral dissertation.
Offered on a regular basis.
Quarter equivalent: MKT 930D
MARK 9400. Marketing Theory. 3 hours.
Oasis title: MARKETING THEORY.
Prerequisite: Permission of department.
Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice.
Offered on a regular basis.
Quarter equivalent: MKT 961
MARK 9450. Seminar in Marketing Management. 3 hours.
Oasis title: SEM MKT MANAGEMENT.
Prerequisite: Permission of department.
Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.
Offered on a regular basis.
Quarter equivalent: MKT 990
MARK 9550. Seminar in Buyer Behavior. 3 hours.
Oasis title: SEM BUYER BEHAVIOR.
Prerequisite: Permission of department.
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.
Offered on a regular basis.
Quarter equivalent: MKT 997
MARK 9600. Measurement Issues in Marketing. 3 hours.
Oasis title: MEASUREMENT ISS MKT.
Prerequisite: Permission of department.
Seminar in proper design and execution of a research project in marketing. Both descriptive and experimental research designs are discussed in terms of reducing measurement error caused by improper conceptual definitions, sampling procedures, data collection methods, and scale construction.
Offered on a regular basis.
Quarter equivalent: MKT 967
MARK 9650. Applied Multivariate Methods. 3 hours.
Oasis title: APPLE MULTIVARIATE.
Prerequisite: Permission of department.
Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs.
Offered on a regular basis.
Quarter equivalent: MKT 965
MARK 9700. Marketing Models. 3 hours.
Oasis title: MARKETING MODELS.
Prerequisite: Permission of department.
Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures.
Offered on a regular basis.
Quarter equivalent: MKT 968
MARK 9750. Advances in Causal Modeling. 3 hours.
Oasis title: CAUSAL MODELING.
Prerequisite: Permission of department.
Statistical techniques collectively known as structural equation modeling or causal modeling in experimental and survey research in marketing.
Offered on a regular basis.
Quarter equivalent: MKT 974
MARK 9800. Advanced Research Topics in Marketing. 3 hours.
Oasis title: ADV RES TOPICS MKTG.
Prerequisite: Permission of department.
Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology.
Offered on a regular basis.
MARK 9900. Practicum in Marketing. 1-15 hours. Repeatable for maximum 15 hours credit.
Oasis title: PRACTICUM IN MKTG.
Prerequisite: Permission of department.
Completion of a supervised task in marketing in an approved research setting.
Non-Traditional Format: Directed study.
Offered on a regular basis.