Course Listing For MARK

MARK 3000. Principles of Marketing. 3 hours.
Oasis Title: PRIN OF MKT.
Prerequisite: ACCT 2101 and (MIST 2090 or CSCI 1100-1100L).
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Offered every year.

MARK 3000H. Principles of Marketing (Honors). 3 hours.
Oasis Title: PRIN OF MKT H.
Not open to students with credit in MARK 3000.
Prerequisite: ACCT 2101 and (MIST 2090 or CSCI 1100-1100L) and permission of Honors.
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Offered every year.

MARK 4000. Marketing Research for Business Decisions. 3 hours.
Oasis Title: MKT RSRCH BUS DECIS.
Prerequisite: MARK 3000 and (MSIT 3000 or STAT 3000).
The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.
Offered every year.

MARK 4100. Consumer Buyer Behavior. 3 hours.
Oasis Title: CONS BUYER BEHAVIOR.
Prerequisite: MARK 3000.
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
Offered every year.

MARK 4210. Professional Selling and Customer Relationship Management. 3 hours.
Oasis Title: PROFESS SELLING.
Not open to students with credit in MARK 4250.
Prerequisite: MARK 3000.
Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.
Offered every year.

MARK 4220. Sales Force Strategy and Management. 3 hours.
Oasis Title: SALES STRATEGY.
Not open to students with credit in MARK 4200/6200.
Prerequisite: MARK 3000 and MARK 4210.
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.
Offered every year.

MARK 4300. Information Technology and Marketing. 3 hours.
Oasis Title: INFO TECH MKT.
Prerequisite: MARK 3000.
How marketers have utilized advances in information technology. Converting information provided by electronic scanning, emerging media such as the World Wide Web, and conventional record-keeping into actionable knowledge. The emergence of database marketing, frequency and relationship marketing programs, and direct marketing provide the context.
Offered every year.

MARK 4400. Logistics and Channel Strategy. 3 hours.
Oasis Title: LOG CHNL STRT.
Prerequisite: MARK 3000.
Logistical practices associated with integrated supply chain management. Identifying logistical support needed as well as strategies for effectively managing distribution channel relationships; e.g., interactions between channel participants, including manufacturers, various intermediaries such as wholesalers or retailers, and external service providers.
Offered every year.

MARK 4500. Services Marketing. 3 hours.
Oasis Title: SERVICES MARKETING.
Prerequisite: MARK 3000.
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced.
Offered every year.

MARK 4600. Integrated Marketing and Brand Communication. 3 hours.
Oasis Title: INT MKT & BRAND COM.
Prerequisite: MARK 3000.
The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.
Offered every year.

MARK 4700. International Marketing. 3 hours.
Oasis Title: INT MARKETING.
Prerequisite: MARK 3000.
Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.
Offered every year.

(MARK)ECON 4750/6750. Introduction to Econometrics. 3 hours.
Oasis Title: INTRO ECONOMETRICS.
Undergraduate prerequisite: ECON 4010 and (STAT 2000 or STAT 3000 or MSIT 3000).
Estimation and hypothesis-testing techniques using the linear regression model, with emphasis on the least-squares estimator and its performance under different statistical assumptions. A hands-on approach, stressing a wide range of empirical applications.
Offered every year.

MARK 4800. Marketing Internship Cooperative. 3 hours.
Oasis Title: MKT INTERN.
Prerequisite: MARK 3000.
Students are permitted to enter business organizations to obtain practical and applied marketing experience. A paper describing and analyzing this experience is required.
Non-traditional format: This course is designated for undergraduate internship and does not meet formally.
Offered every year.

MARK 4900. Marketing Strategies and Decision Making. 3 hours.
Oasis Title: MKT STRATEGY.
Prerequisite: MARK 4000 and MARK 4100.
Integration of the student’s marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans.
Non-traditional format: Course is taken during student’s last semester.
Offered every year.

MARK 5000. Special Topics in Marketing. 3 hours. Repeatable for maximum 6 hours credit.
Oasis Title: SPEC TOPICS IN MKTG.
Prerequisite: MARK 4000 and MSIT 3000 and permission of department.
Advanced study, readings, and/or research under the direction of a marketing faculty member.
Non-traditional format: Advanced study, readings, and/or research done independently of a regularly scheduled class.

MARK 7000. Master's Research. 1-10 hours. Repeatable for maximum 20 hours credit.
Oasis Title: MASTER'S RESEARCH.
Prerequisite: Permission of department.
Research while enrolled for a master's degree under the direction of faculty members.
Non-traditional format: Independent research under the direction of a faculty member.
Offered every year.

MARK 7100. Introductory Statistical Methods for Marketing Research. 3 hours.
Oasis Title: INTRO STAT MR.
Not open to students with credit in MARK 8100 or STAT 6310.
Prerequisite: Permission of department.
Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.
Offered every year.

MARK 7150. Marketing Research Planning, Management, and Communication. 1.5-3 hours.
Oasis Title: MR PLAN MGMT & COMM.
Not open to students with credit in MARK 8150.
Prerequisite: Permission of department.
The function of marketing research in organizations. Examination of the marketing research process.
Offered every year.

MARK 7200. Data Collection Methods. 3 hours.
Oasis Title: DATA COLL METHODS.
Not open to students with credit in MARK 8200.
Prerequisite: Permission of department.
Data collection procedures in marketing research are considered, particularly questionnaire design for personal interviews and sampling issues.
Offered every year.

MARK 7220. Applications of Marketing Research Techniques I. 3 hours.
Oasis Title: APPL MKTG TECH I.
Not open to students with credit in MARK 8220.
Prerequisite: Permission of department.
The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.
Offered every year.

MARK 7250. Marketing Research Project I. 1.5-3 hours. 1.5-3 hours lab per week.
Oasis Title: MR PROJECT I.
Not open to students with credit in MARK 8250.
Prerequisite: Permission of department.
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Non-traditional format: This course will meet the second half of fall semester.
Offered every year.

MARK 7300. Information Technology and Marketing. 1.5-3 hours.
Oasis Title: INFO TECH AND MKTG.
Not open to students with credit in MARK 8300.
Prerequisite: Permission of department.
The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.

MARK 7320. Applications of Marketing Research Techniques II. 1.5-3 hours.
Oasis Title: APPL MKTG TECH II.
Not open to students with credit in MARK 8320.
Prerequisite: MARK 7220 or permission of department.
A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.
Offered every year.

MARK 7350. Marketing Research Project II. 1.5-3 hours. 1.5-3 hours lab per week.
Oasis Title: MR PROJECT II.
Not open to students with credit in MARK 8350.
Prerequisite: MARK 7250.
A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Non-traditional format: This course will meet the first half of spring semester.
Offered every year.

MARK 7400. Information Technology and Marketing. 1.5-3 hours.
Oasis Title: INFO TECH AND MKTG.
Not open to students with credit in MARK 8300.
Prerequisite: Permission of department.
The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.

MARK 7450. Consumer and Organizational Behavior. 3 hours.
Oasis Title: CON & ORG BEHAVIOR.
Not open to students with credit in MARK 8450.
Prerequisite: MARK 7510 or permission of department.
Decision making processes and consumer choice, individual and group level influences on consumer behavior, and the implications of consumer behavior for marketers. Concepts and theories developed in a variety of behavioral disciplines are applied to understanding individuals and organizations as consumers. Relationship building, customer satisfaction, and customer loyalty are stressed as new marketing strategies.
Offered every year.

MARK 7510. Marketing Management. 1.5-3 hours.
Oasis Title: MARKETING MGT.
Not open to students with credit in MARK 8510.
A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
Offered every year.

MARK 7510E. Marketing Management. 1.5-3 hours.
Oasis Title: MARKETING MGT.
Not open to students with credit in MARK 7510 or MARK 8510.
A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
Offered every year.

MARK 7520. Marketing Management. 1.5-3 hours.
Oasis Title: MARKETING MGT.
Not open to students with credit in MARK 8520.
Prerequisite: Permission of department.
The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.
Offered every year.

MARK 7610. Qualitative Research in Marketing. 3 hours.
Oasis Title: QUAL RSCH MKTG.
Not open to students with credit in MARK 8610 or MARK 8630.
Prerequisite: Permission of department.
The overall objective of the course is to foster a basic understanding of two "families" of qualitative approaches to conducting marketing research. Initially, the focus is on defining research objectives and choosing appropriate methods; then a more detailed examination of interviewing and observational methods will follow.
Offered every year.

MARK 7620. Services Marketing. 1.5-3 hours.
Oasis Title: SVCS MKTG.
Prerequisite: MARK 7510.
Exploration of changes in the service sector, including the adoption of market-driven strategies, new technology applications, use of franchise distribution networks, and globalization activities.
Offered every year.

MARK 7625. Integrated Marketing Communications (IMC). 1.5-3 hours.
Oasis Title: INTEG MKTG COMM.
Not open to students with credit in MARK 8620.
Prerequisite: MARK 7510.
Analytical approach to the study of marketing communications of business firms and other types of institutions. Attention focuses on the process and the challenges involved in developing effective communication strategies for organizations. Students learn to identify the role of advertising as it relates to other marketing functions and other promotional activities.
Offered every year.

MARK 7630. Creative Problem Solving. 1.5 hours.
Oasis Title: CREATV PRB SL.
Prerequisite: Permission of department.
Understanding the creative process, stimulating creative thinking in problem solving situations, and applying problem solving techniques to marketing. Introduces tools and techniques for developing skills in idea generation and creative problem solving.
Offered every year.

MARK 7650. Applied Multivariate Methods. 3 hours.
Oasis Title: APPLE MULTIVARIATE.
Not open to students with credit in MARK 9650 or STAT 8250.
Prerequisite: Permission of department.
Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs.
Offered every year.

MARK 7690. Strategic Logistics and Supply Chain Management. 3 hours.
Oasis Title: STRAT LOGISTC.
Prerequisite: Permission of department.
Focuses on logistical competency and competitive advantage. Best practices at world class firms (the strategic, structural, and informational). A channel-wide or supply chain perspective will be adopted with emphasis on managing the relationships among businesses involved in the process of buying and selling products and services.
Offered every year.

MARK 7700. Discrete Choice and Conjoint Analysis. 3 hours.
Oasis Title: DISC CH/CONJ ANALYS.
Prerequisite: Permission of department.
A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools.
Offered every year.

MARK 7720. Promotion Management. 3 hours.
Oasis Title: PROMOTION MANAGEMEN.
Prerequisite: Permission of department.
Provides management perspective on planning, developing, and evaluating advertising programs. Focus moves from agency-client relationships and the opportunities for advertising for a product or service to analyzing elements of advertising: market, messages, production and measurement.
Offered every year.

MARK 7750. Marketing Research I. 1.5-3 hours.
Oasis Title: MKT RSCH I.
Not open to students with credit in MARK 8460.
Prerequisite: MARK 7510.
Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.
Offered every year.

MARK 7751. Marketing Research II. 1.5-3 hours.
Oasis Title: MKT RSCH II.
Not open to students with credit in MARK 8460 or MARK 7750.
Prerequisite: MARK 7510.
This course focuses on advanced research techniques. Topics such as Cluster Analysis, Perceptual Maps, Multi-dimensional Scaling, Conjoint Analysis, etc., are covered from a user perspective rather than statistical. Practical problems in which such techniques are useful include taste-tests, copy-tests, name-tests, pricing and product research, shelf-placements, segmentation and positioning.
Offered every year.

MARK 7760. New Product Development. 1.5-3 hours.
Oasis Title: NEW PRD DEV.
Not open to students with credit in MARK 8660.
Prerequisite: MARK 7510.
This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.
Offered every year.

MARK 7760E. New Product Development. 1.5-3 hours.
Oasis Title: NEW PRD DEV.
Not open to students with credit in MARK 7760 or MARK 8660.
Prerequisite: MARK 7510.
This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.
Offered every year.

MARK 7761. Brands and Brand Management. 1.5-3 hours.
Oasis Title: BRANDS & BRAND MGT.
Not open to students with credit in MARK 8660 or MARK 7760.
Prerequisite: MARK 7510.
This course covers strategies related to creating, developing, and maintaining brands. Students gain an understanding of the concepts, principles and tools used to manage brands. Students learn how to develop a marketing mix for the brand, test the brand and mix in pretest and/or test market, and monitor and refine the brand and mix as it flows from test market to national introduction.
Offered every year.

MARK 7810. Customer Relationship Strategy and Practices. 1.5-3 hours.
Oasis Title: CR STRAT & PRACT.
Not open to students with credit in MARK 9210.
Prerequisite: MARK 7510.
Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.
Offered every year.

MARK 7810E. Customer Relationship Strategy and Practices. 1.5-3 hours.
Oasis Title: CR STRAT & PRACT.
Not open to students with credit in MARK 7810 or MARK 9210.
Prerequisite: MARK 7510.
Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to- Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.
Offered every year.

MARK 7811. Business-to-Business Customer Relationships and Go-to-Market Strategy. 1.5-3 hours.
Oasis Title: B2B CR & MKT STRAT.
Not open to students with credit in MARK 9210 or MARK 7810.
Prerequisite: MARK 7510.
Examination of customer relationship strategy in B2B (Business-to-Business) markets, including the market strategy implications, customer opportunity analyses, customer relationship strategy models (transactional vs. collaborative), strategic account management, multi-channel selling models, operational CRM (Custom Relationship Management), partner relationship strategy, and CRM-Supply Chain linkages. Current topics in B2B e-commerce, such as the use of public, sell-side and buy-side e-marketplaces in B2B exchanges.
Offered every year.

MARK 7930. Global Marketing Strategy. 1.5-3 hours.
Oasis Title: GLOBL MKT STR.
Not open to students with credit in MARK 9230.
Prerequisite: MARK 7510.
In-depth look at each element of the marketing mix as it relates to international strategy of global firms. Students gain a thorough understanding of differences in valuation as it relates to pricing, export market selection, entry strategies, and international environmental issues.
Offered every year.

MARK 7980. Marketing Strategy. 1.5-3 hours.
Oasis Title: MARKETING STRATEGY.
Not open to students with credit in MARK 8600.
Prerequisite: MARK 7510 or permission of department.
Strategic marketing decisions and the development of a cohesive marketing strategy that integrates the elements of the marketing mix within the competitive and market environment faced by the firm.
Offered every year.

MARK 7980E. Marketing Strategy. 1.5-3 hours.
Oasis Title: MARKETING STRATEGY.
Not open to students with credit in MARK 8600 or MARK 7980.
Prerequisite: MARK 7510 or permission of department.
Strategic marketing decisions and the development of a cohesive marketing strategy that integrates the elements of the marketing mix within the competitive and market environment faced by the firm.
Offered every year.

MARK 7990. Directed Study in Marketing Policy. 1-15 hours. Repeatable for maximum 15 hours credit.
Oasis Title: DIRECT STUDY.
Not open to students with credit in MARK 8990.
Prerequisite: Permission of department.
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games.
Non-traditional format: This course is designed for directed study and does not meet formally.
Offered every year.

MARK 8130. Buyer Behavior. 1.5 hours.
Oasis Title: BUYER BEHAVIOR.
Prerequisite: Permission of department.
Buyer decision processes relating to the purchase and consumption of goods and services by both businesses and consumers.
Offered every year.

MARK 8240. Applied Models in Marketing Research. 3 hours.
Oasis Title: APPL MODELS IN MR.
Prerequisite: MARK 7100 or permission of department.
Analysis of marketing data. The use of models, regression analysis, and experimental design in marketing research. Emphasizes analysis of field experiments in marketing.
Offered every year.

MARK 8400. Master's Internship. 1-5 hours.
Oasis Title: MMR INTERNSHIP.
Prerequisite: Permission of department.
A professional internship during which students gain a practical, working knowledge of the field and refine knowledge, skills, and attitudes developed in the classroom. Students work directly with cooperating manufacturers, agencies, and research firms and are assigned responsibility for various products and or research projects.
Non-traditional format: This course is designated for master's internship and does not meet formally.
Offered every year.

MARK 8440. Organization to Organization Marketing. 3 hours.
Oasis Title: ORG/ORG MKTG.
Prerequisite: MARK 7510.
The fundamental differences between transactional and partnership purchasing, and marketing strategy implications for business, governmental, and retail intermediary markets. How technology, changing demand patterns, marketing complexity, and global competition impact business marketing and the management of buyer-seller relationships and interactions within the supply chain.
Offered every year.

MARK 8610. Qualitative Research in Marketing. 1.5 hours.
Oasis Title: QUAL RESEARCH.
Prerequisite: Permission of department.
Qualitative approaches to conducting marketing research. Paradigmatic assumptions; research design issues; various types of qualitative inquiry, with the primary focus on interviewing and observational methods; issues related to collecting and analyzing data; reporting the findings; and working with clients.
Offered every year.

MARK 8630. Interpretive Research in Marketing. 1.5 hours.
Oasis Title: INTERPRETIVE RESEAR.
The sequel to Qualitative Research in Marketing, focusing on alternative qualitative and hybrid approaches to conducting marketing research. Topics include paradigmatic assumptions; how qualitative research facilitates creative problem solving; and how methods are combined. Types of research covered include ethnography, case studies, and content analysis.
Offered spring semester every year.

MARK 8990. Directed Study in Marketing. 1-3 hours. Repeatable for maximum 9 hours credit.
Oasis Title: DIRECT STUDY.
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games.
Offered fall and spring semesters every year.

MARK 9000. Doctoral Research. 1-15 hours. Repeatable for maximum 30 hours credit.
Oasis Title: DOCTORAL RESEARCH.
Prerequisite: Permission of department.
Research while enrolled for a doctoral degree under the direction of faculty members.
Non-traditional format: Independent research under the direction of a faculty member.
Offered every year.

MARK 9180. Marketing and the Internet. 1.5-3 hours.
Oasis Title: MKT & INTRNET.
Prerequisite: MARK 7510 or permission of department.
Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology.
Offered every year.

MARK 9300. Doctoral Dissertation. 1-15 hours. Repeatable for maximum 45 hours credit.
Oasis Title: DOCT DISSERTATION.
Prerequisite: Permission of department.
Dissertation writing under the direction of the major professor.
Non-traditional format: Independent research and preparation of the doctoral dissertation.
Offered every year.

MARK 9400. Marketing Theory. 3 hours.
Oasis Title: MARKETING THEORY.
Prerequisite: Permission of department.
Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice.
Offered every year.

MARK 9450. Seminar in Marketing Management. 3 hours.
Oasis Title: SEM MKT MANAGEMENT.
Prerequisite: Permission of department.
Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.
Offered every year.

MARK 9460. Advanced Seminar in Brand and Customer Equity. 3 hours.
Oasis Title: BRAND & CUST EQUITY.
A review of the existing and emerging research concerning brand and customer equity.
Offered every odd-numbered year.

MARK 9470. Advanced Seminar in Industrial Marketing and B2B Research. 3 hours.
Oasis Title: ADV SEM IND MKT B2B.
A critical review of the seminal and emerging research in industrial buyer behavior.
Not offered on a regular basis.

MARK 9550. Seminar in Buyer Behavior. 3 hours.
Oasis Title: SEM BUYER BEHAVIOR.
Prerequisite: Permission of department.
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.
Offered every year.

MARK 9560. Advanced Seminar in Psychological Models of Consumer Behavior. 3 hours.
Oasis Title: ADV SEM CONS BEH.
Prerequisite: MARK 9550.
A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior.
Offered every even-numbered year.

MARK 9600. Measurement Issues in Marketing. 3 hours.
Oasis Title: MEASUREMENT ISS MKT.
Prerequisite: Permission of department.
Seminar in proper design and execution of a research project in marketing. Both descriptive and experimental research designs are discussed in terms of reducing measurement error caused by improper conceptual definitions, sampling procedures, data collection methods, and scale construction.
Offered every year.

MARK 9650. Applied Multivariate Methods. 3 hours.
Oasis Title: APPL MULTIVARIATE.
Not open to students with credit in STAT 8250.
Prerequisite: Permission of department.
Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs.

MARK 9700. Marketing Models. 3 hours.
Oasis Title: MARKETING MODELS.
Prerequisite: Permission of department.
Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures.
Offered every year.

MARK 9750. Advances in Causal Modeling. 3 hours.
Oasis Title: CAUSAL MODELING.
Prerequisite: Permission of department.
Statistical techniques collectively known as structural equation modeling or causal modeling in experimental and survey research in marketing.
Offered every year.

MARK 9800. Advanced Research Topics in Marketing. 3 hours.
Oasis Title: ADV RES TOPICS MKTG.
Prerequisite: Permission of department.
Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology.
Offered every year.

MARK 9900. Practicum in Marketing. 1-15 hours. Repeatable for maximum 15 hours credit.
Oasis Title: PRACTICUM IN MKTG.
Prerequisite: Permission of department.
Completion of a supervised task in marketing in an approved research setting.
Non-traditional format: Directed study.
Offered every year.