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Sport and the Mass Media


Course Description

Course examines the sport media landscape; the economic structure of media and sport; various forms (print, broadcast, and social) of the media and their representation of sport; theories and methodologies for exploring media and sport; the sport/media relationship; the issue of ideology and representation; and the negotiation between fact and fiction.

Additional Requirements for Graduate Students:
Graduate students will be required to read additional journal articles and to answer more in-depth questions on examinations. In addition, the graduate students will conduct either an applied project using regular research methods or a synthesis of research in an area of interest consistent with class content topics.


Athena Title

Sport and the Mass Media


Equivalent Courses

Not open to students with credit in KINS 5210E or KINS 7210E


Undergraduate Prerequisite

Students must be enrolled in a professional program to register for this course


Graduate Prerequisite

Students must be enrolled in a professional program to register for this course


Semester Course Offered

Not offered on a regular basis.


Grading System

A - F (Traditional)


Student Learning Outcomes

  • Upon completing this class, students should be knowledgeable of the symbiotic relationship between sport and the mass media.
  • Upon completing this class, students should be knowledgeable of the theories and methodologies for critically examining sport and the mass media.
  • Upon completing this class, students should be knowledgeable of the ideological frameworks within which the mass media in the U.S. operates and how these frameworks shape media representations.

Topical Outline

  • Week 1 Introduction to the mediated experiences and various forms of the media
  • Week 2 & 3 The symbiotic relationship between sport and the media. Does sport depend on the media? Does the media depend on sport?
  • Week 4 & 5 Media Coverage and Sport Consumers The use of sport and sport figures in advertisement
  • Week 6 & 7 Ideological Issues (Race, class, gender) and media representations
  • Week 8 Sport Commentators and Sportswriters and the filtering of sporting events
  • Week 9 Print media and sport coverage Is there a decline in the need for this service?
  • Week 10 & 12 Screening mediated coverage of sporting events Screening Internet services and sports
  • Week 13 & 14 Screening sport films and sport fiction and its accuracy in representation of the sporting experience in the U.S.
  • Week 15 & 16 Presentations and collection of book reviews

Syllabus