Course Description
Introduction to the trends and influence of fashion in society and review of the international and domestic fashion resources. Identifies the various product categories in fashion merchandising and discusses the innovative processes that sustain the fashion business. Analysis of how fashion is conceived, marketed, and sold.
Athena Title
Fundamen Fashion Merchandising
Equivalent Courses
Not open to students with credit in TXMI 3210E
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
1. To acquire a basic understanding of the nature of fashion. 2. To study the development of the various segments of the fashion industry.
Topical Outline
1. Nature and environment of fashion. 2. Business of fashion. 3. Primary level: the materials of fashion. 4. Secondary level: the producers of apparel and other products. 5. Retail level: the markets for fashion.
Syllabus