Course Description
An overview of entrepreneurial and management theory and practice for educators. Students will develop skills needed to teach entrepreneurship and management concepts. Focus areas include product and service development, decision making, finance, marketing, and management.
Additional Requirements for Graduate Students:
Students will develop and implement a business plan. Details
are provided in the expected learning outcomes and topical
outline.
Athena Title
CONT ENTSHP MGT EDU
Equivalent Courses
Not open to students with credit in MGMT 3000
Undergraduate Prerequisite
ACCT 2101 or LEGL 2700 or ECON 2105
Graduate Prerequisite
ACCT 2101 or LEGL 2700 or ECON 2105
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
Undergraduate and graduate students successfully completing this course will understand and be able to teach others how to: a. Analyze the management functions and their implementation and integration within the business environment. b. Analyze management theories and their application within the business environment. c. Analyze the organization of a business. d. Develop personal management skills to function effectively and efficiently in a business environment. e. Examine the role of ethics and social responsibility in decision making. f. Describe human resource functions and their importance to an organization's successful operation. g. Describe the role of organized labor and its influence on government and business. h. Utilize information and technology tools to conduct business effectively and efficiently. i. Analyze financial data influenced by internal and external factors in order to make short-term and long-term decisions. j. Apply operations management principles and procedures to the design of an operations plan. k. Recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics. l. Analyze customer groups and develop a plan to identify, reach, and keep customers in a specific target market. m. Apply economic concepts when making decisions for an entrepreneurial venture. n. Use the financial competencies needed by an entrepreneur. o. Recognize that entrepreneurs must establish, maintain, and analyze appropriate records to make business decisions. p. Analyze how forms of business ownership, government regulations, and business ethics affect entrepreneurial ventures. Graduate Graduate students successfully completing this course will understand and be able to teach others how to: a. Conduct a needs assessment for a business. b. Develop a business and management plan for a business. c. Plan the product or service for a business. d. Prepare a marketing strategy and financial plan for a business. e. Plan production, staff, operate and evaluate the business.
Topical Outline
I. Implement management functions A. Planning, organizing, directing, leading, controlling and evaluation B. Integrate management functions within the business environment II. Analyze management theories A. Contemporary theories including contingency, systems, chaos, change management theory and traditional theories including scientific, bureaucratic, and human relations management theories B. Apply management theories within the business environment III. Analyze the organization of a business A. Personal management skills B. Ethics and social responsibility in decision making C. Human resource functions IV. Organized labor V. Information and technology tools such as workflow management and decision tools VI. Financial data analysis and operations management tools VII. Entrepreneur and management characteristics VIII. Target markets and customer group analysis IX. Decision making A. Economic concepts B. Financial competencies C. Records management D. Factors affecting business ventures including government regulations, business ethics and form of business ownerships X. Needs assessment, business and management plan A. Product or service plans B. Marketing strategies and financial plans C. Production, staffing, operation, and evaluation