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User Experience Strategy


Course Description

Examination of UX design and strategy, focusing on user-centered design, interfaces, prototyping, and testing. Students explore AI-driven experiences, including transparency, accessibility, trust, human-in-the-loop design, personalization, and bias mitigation. Emphasis on creating effective, ethical digital products that integrate traditional UX principles with emerging AI-enabled capabilities aligned to business goals.


Athena Title

User Experience Strategy


Equivalent Courses

Not open to students with credit in MIST 7540E


Grading System

A - F (Traditional)


Student learning Outcomes

  • Students will apply core principles of user experience (UX) design to create effective and intuitive interactive digital products.
  • Students will use user-centered design methodologies to guide design decisions.
  • Students will create mockups and interactive prototypes that visualize design concepts and support iterative refinement.
  • Students will implement user testing and evaluation techniques to assess usability, accessibility, and overall design effectiveness.
  • Students will analyze and report on the usability and business alignment of interactive digital products using established UX metrics and heuristics.
  • Students will design AI-enhanced user experiences that incorporate transparency, human-in-the-loop workflows, and inclusive interaction patterns.
  • Students will identify and mitigate issues related to AI-driven personalization and bias in user interfaces, ensuring ethical and user-centric design outcomes.

Topical Outline

  • Introduction to UX design principles and strategy.
  • User-centered design methodologies and approaches.
  • UX in the Era of AI and Emerging Technologies.
  • Prototyping Techniques.
  • Personalization and Recommendation Systems in UX.
  • User Testing Methodologies.
  • AI Bias Awareness in User Interfaces.
  • Applying Design Thinking to Innovative Solutions.
  • UX Design for Emerging Technologies.