Course Description
Examination of the new venture process, from idea generation to startup to harvest. Emphasis is placed on the generation of a complete business plan for a new product or service. Topics include entrepreneurial leadership and infrastructure, assessment of viability, business plan development and presentation, and entrepreneurial finance.
Athena Title
ENTREPRENEURSHIP
Equivalent Courses
Not open to students with credit in EMBA 8800
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
The course seeks to achieve the following objectives. (1) To understand entrepreneurship and its role and contribution to personal and community life. (2) To develop entrepreneurial skills that may contribute to the success of students' practical learning experience. (3) To assess and develop opportunities by applying personal experience, knowledge, and expertise. (4) To investigate the types of resources and sources that may be used to evaluate and plan an entrepreneurial venture. (5) To develop a venture plan that can be used as a planning tool for a specific potential opportunity and idea. (6) To explore the career choices available to the entrepreneur/intrapreneur.
Topical Outline
1. Introduction 2. Self-Assessment - Leadership and Infrastructure 3. Finding a Niche 4. Assembling a Business Plan - Market Feasibility - Financial Feasibility - Marketing and Operational Issues 5. Communication Skills - Presenting a Business Plan 6. Implementing a Business Plan 7. Entrepreneurial Finance 8. Entrepreneurship by Acquisition and Synthesis 9. Entrepreneurship Within Larger Organizations
Syllabus