Course Description

General election campaigns for president and for Congress and primary campaigns for president. Rules governing process, role of money in campaigns, media coverage, campaign strategy and tactics. Effect of campaigns on voters' choice and electoral outcomes.

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Athena Title

CAMPAIGN POLITICS

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Grading System

A - F (Traditional)

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Course Objectives

By the end of the semester, students should be able 1) to understand and explain the differences across different types of campaigns, 2) to identify the strategy decisions underlying campaign rhetoric in ads and debates, and 3) to evaluate potential strategies for candidates in a variety of political circumstances.

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Topical Outline

1. Presidential Primary Campaigns Rules Governing Presidential Nominations The Impact of the News Media The Dynamics of Momentum Strategy in Primary Campaigns 2. Congressional Campaigns National Trends Local Factors Strategy in Congressional Campaigns 3. Presidential General Election Campaigns National Conventions Party Support Strategy in General Election Campaigns Presidential Debates The Role of the News Media Political Ads and their Meaning Strategic Implications of the Electoral College

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