Course Description

Exploration of changes in the service sector, including the adoption of market-driven strategies, new technology applications, use of franchise distribution networks, and globalization activities.

---

Athena Title

SVCS MKTG

---

Prerequisite

MARK 7510

---

Semester Course Offered

Offered every year.

---

Grading System

A - F (Traditional)

---

Course Objectives

Students will gain knowledge about the strategic issues relating to services, tools for service marketers, and challenges that service marketing managers face.

---

Topical Outline

Market-driven strategies New technology applications Use of franchise distribution networks Globalization activities Strategic issues relating to services Service marketing tools Service marketing challenges

---