Course Description
Retail cases and issues; emphasizes concepts applicable to the retail industry.
Athena Title
Retail Case Studies
Equivalent Courses
Not open to students with credit in TXMI 5260E
Prerequisite
TXMI 3210 or TXMI 3210E or permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Approach the class in an academic and professional demeanor by assuming the role of a business consultant for a retail/service enterprise Be able to read opposing arguments, analyze the situation, and give advice based on class principles in both a verbal and written format Develop competencies in critical thinking processes by exploring several business cases and proposal writing practices Apply merchandising principles and concepts learned in a selected real-world business case Create an effective business proposal with proper solutions based on analysis of a case Practice presentation Skills and APA style for in-text citations as well as references
Topical Outline
Mapping the real-world cases Learning from the industry leader Conducting retail industry case analyses – identification of the case/issue Selecting the retail industry case based on situation analysis Understanding financial information Developing a solution (i.e., actionable recommendation and strategy) for the retail industry case Preparing a business case proposal portfolio
Syllabus