Course Description
Course combines design, technology, and branding. Human factors, usability, user experience (UX), and creating efficient, high-quality user interfaces (UI) for current fashion brands will be covered.
Additional Requirements for Graduate Students:
Graduate students will be required to conduct research on various technology-based user experience and usability testing tools, write a detailed report about the methods and case analyses, and present their findings to the class.
Athena Title
UX UI Design in Fashion Brand
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
1) Build fundamental knowledge about user experience, usability, and UX/UI design. 2) Understand and utilize various data sources to explore feedback from users who are currently using the service. 3) Analyze the design of current fashion brand websites or mobile apps and identify the data-driven problems related to usability. 4) Develop alternative designs using Figma, a collaborative interface design tool, and evaluate a new design.
Topical Outline
1) The Fundamental Knowledge - Introducing User Experience Design and Usability - Key Terms in UX/UI Design - Seven Stages of Action 2) Explore Design Aspect and Brand Channel Analysis - Key Factors in UX/UI Design - A Fashion Brand Analysis 3) User Experience Research: Data-driven Experience - The Basics of User Experience Research - The Various Data Source - Interface Design Analysis Through an Eye-tracking App 4) Alternatives Design Development using Figma - Low-Fidelity vs High-Fidelity - Wireframing - User Interface Design and Prototyping 5) Evaluate a New Design - Testing Protocol
Syllabus