Overview of the sport management discipline, including history,
management principles, marketing, economics, finance,
facility and event management, law, communications, public
relations, global sport, and career opportunities.
Athena Title
Intro to Sport Management
Equivalent Courses
Not open to students with credit in KINS 3430E
Prerequisite
Students must be enrolled in a professional program to register for this course
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student learning Outcomes
Students will be able to discuss the history, evolution, and scope of sport management.
Students will be able to describe careers available to sport managers within the sport industry.
Students will be able to explain the importance of professional development and membership in regional, national, and international sport management organizations.
Students will be able to discuss the role of media relations in sport.
Students will be able to explain management and leadership in sport management.
Students will be able to discuss the application of economic theory to sport.
Students will be able to summarize the importance of finance in sport.
Students will be able to discuss the role of sport marketing and sponsorship in sport industries.
Students will be able to identify issues in sport facility and event management.
Students will be able to briefly discuss legal issues in the sport industry.
Students will be able to summarize the importance of sport governance.
Students will be able to identify ethical issues in the sport industry.
Students will be able to explain the global scope of the sport industry.
Students will be able to list the qualities of a good sport management internship site.
Students will be able to speculate about the future of the sport management field.
Students will be able to describe resources available and techniques for seeking employment in the sport industry.
Topical Outline
1. History, evolution, and scope of sport management
2. Sport management careers
3. Sport management organizations
4. Media relations in sport
5. Management principles and leadership in sport management
6. Economic theory in sport
7. Sport finance
8. Marketing and sponsorship in sport industries
9. Sport facility and event management
10. Legal issues in sport industries
11. Sport governance
12. Ethical issues in sport management
13. Global aspects of sport industries
14. Sport management internships
15. Future of sport management
16. Resources and techniques for seeking employment in sport management
