Course Description
Management, leadership concepts, and techniques relevant to news media firms and entrepreneurial endeavors. This study of creating news within for-profit and not-for-profit models examines business structures, strategy and innovation, data analytics, product development, human resources emphasizing diversity and inclusion, and media economics.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that
of undergraduate students. Not only will graduate students be
assigned more readings and additional projects, they will also
be graded with higher expectations than undergraduate students.
Specifically, graduate students will be assigned an additional
research or applied project depending upon the discretion of the
instructor. Research projects may involve secondary research
reviews and synthesis, whereas primary research studies will
involve collection and analysis of data. Applied projects will
consist of an original professional-level project delivered as a
written report and/or oral presentation.
Athena Title
Business of News
Undergraduate Prerequisite
JOUR 3090 and JOUR 3190 and permission of department
Graduate Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Topical Outline
Syllabus