Course Description
Fundamental concepts in the fields of economics, finance, IS/IT, management, marketing, and real estate. The course serves as a setting to learn basic tools in the music business and as an introduction to various fields enabling the student to understand fundamental approaches to issues in business.
Athena Title
Busi Fund as Applied Musi Indu
Pre or Corequisite
ACCT 1160 or ACCT 2101 or ACCT 2101H or ACCT 2101E
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
To understand the role of prices, markets, and market regulation, in allocating resources. To understand the allocation of resources through time, under uncertainty, personal finance, security pricing, risk and return. To understand the ways organizations satisfy consumer and organizational needs and wants for products and services To understand how factors like competition, organizational design, operations, and firm positioning affect firm performance and value.
Topical Outline
Economics outline: 1. Scarcity, choices, incentives, and maximization a. resource allocation b. role of markets, supply and demand c. effects of regulation 2. Firm decision making a. profit maximization b. costs and revenues Finance outline: 1. Time Value of money 2. Risk and return 3. Firm financial decision making a. what projects to undertake b. how to finance the projects c. payout strategy. Management Outline: 1. Strategy a. The Competitive Environment b. Resource-based Advantage 2. Implementation a. Organizational Structure b. Staffing 3. Innovation & Change Marketing outline: 1. buyer behavior 2. marketing research 3. segmenting targeting and positioning 4. product, place, price, and promotional strategies.
Syllabus