Course Description
For both promotion and visual merchandising protocols as it relates to retail, business practices, interior environments, planning, special event organization, public relations, and fashion show production. Visual merchandising focusing on the various problem-solving processes for projects that involve spatial constraints by relating interiors, displays, space planning, fixturing, and merchandising.
Additional Requirements for Graduate Students:
1. Review academic literature and conduct research on fashion
promotion and visual merchandising trends.
2. Identify and evaluate relevant theoretical frameworks and
methodology for research on fashion promotion and visual
merchandising.
3. Conduct a methodic case study analysis of promotion and
visual merchandise practices of an apparel or textile designer,
manufactures, or retailer.
4. Develop a full professional promotion campaign for a chosen
product, design line, store or manufacturer.
Athena Title
Fashion Promo and Visual Merch
Equivalent Courses
Not open to students with credit in TXMI 4240S or TXMI 6240S
Prerequisite
TXMI 3210 or TXMI 3210E or TXMI 2350
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
1. Create a successful promotion campaign for retail merchandising products/events considering aspects related to advertising, public relations, and special events. 2. Identify current trends in fashion promotion, visual merchandising, and production of fashion shows. 3. Provide leadership in activities related to planning, budgeting and fundraising, public relations, and creative concept design for promotion special events and fashion shows. 4. Evaluate the effectiveness of promotion practices in the retail merchandising environment. 5. Create successful interior and exterior retail spaces that promote design ideas for displaying retail merchandising products and window displays. 6. Identify ways that the interior retail environment visually supports the store's brand and promotes visual merchandising practices. 7. Develop a strong vision/design concept based on research of specific brands and the associated design fields of fashion, graphic design, and interior architectural design. 8. Problem solve and incorporate the elements and principles of a design concept to achieve specified goals in the designed environment. 9. Apply theoretical knowledge and technical skills to concepts and solutions for retail spaces. 10. Demonstrate adequate oral communication skills in presentations for promotion in the merchandising environment.
Topical Outline
Note: Promotion would be the focus for the first half of the semester, with a Visual Merchandising focus for the second half of the semester. Promotion: A Global Perspective Overview of Consumer Behavior Promotion Organizations Promotion Planning Promotion Budget Promotion and Fashion Forecasting Advertising and the Creative Process Print Media Direct Marketing Sales Promotion Personal Selling Publicity and Public Relations Special Events Planning and Fashion Show Production Visual Merchandising Review of Principles and Elements of Design Purpose and Branding Store Design: Interior and Exterior Measuring Promotional Effectiveness Social Impact, Sustainability, and Ethical Concerns
Syllabus