Course Description
Marketing of sport events and service to consumers of sport. Planning and organization of appropriate marketing strategies.
Athena Title
Sport Marketing
Equivalent Courses
Not open to students with credit in KINS 4810, KINS 4810E, KINS 6810E
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student learning Outcomes
- Students will be able to demonstrate an understanding of the unique aspects of sport marketing.
- Students will be able to demonstrate an understanding of how marketing concepts such as strategic planning and segmentation apply to sport marketing.
- Students will be able to demonstrate an understanding sponsorship and sport.
- Students will be able to implement the standard research tools used in sport market research.
- Students will be able to develop an understanding of sport as industry and the fan as consumer.
Topical Outline
- 1. Introduction to Sport Marketing
- 2. Understanding the Sport Industry
- 3. Consumers and Sports
- 4. Sport and Society
- 5. Sport Marketing Research Tools
- 6. Strategic Sport Marketing
- 7. Segmentation, Targeting, and Positioning
- 8. Sponsorship
- 9. Sport Marketing Mix
- 10. Current Issues in Sport Marketing
- 11. Future of Sport Marketing
Syllabus
Public CV
