Course Description

Classical and contemporary readings related to consumer behavior issues; emphasizes topics applicable to the apparel and textile industry.

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Athena Title

ADV CONS BEHAVIOR

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Prerequisite

TXMI 8050 or permission of department

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Semester Course Offered

Not offered on a regular basis.

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Grading System

A - F (Traditional)

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Course Objectives

Students will review academic literature on consumer behavior and evaluate relevant theoretical frameworks. Students will write an original research paper of 15-20 pages in a publishable format on a topic relevant to the course and present their work to peers.

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Topical Outline

Consumer decision making models Consumer market segmentation Consumer perceptions Consumer values, motivations,lifestyles Consumer attitude and behavior Consumer satisfaction Online consumer behavior Cross-cultural comparisons

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