Course Description
Paradigms, concepts, and methodologies of critical, cultural, and naturalistic approaches to mass communication research. Emphasis on ethnography, case study, interviewing, life history, textual analysis, and field observation. Research design and techniques of data collection, analysis, and presentation are studied within the context of mass communication institutions, messages, and audiences.
Athena Title
RES APPROACH IN MC
Prerequisite
JRMC 8010 or permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Contact the instructor for specific course objectives and learning outcomes.
Topical Outline
Contact the instructor for topical outline for this course.
Syllabus
Public CV